DAS Resort 2010 "St Tropez" with de Grisogono

Dubai | 09/06/2010

A brief explanation of the new resort collection, inspiration of collection, colours, themes and why they have stepped away from abayas for this collections" The new resort collection was designed with summer, travel, hope and luxury in mind.

We designed the collection thinking of a woman who dresses with effortless elegance, but who also loves fun, colour and doesn't take herself too seriously - she's on her way to St Tropez already! Our muse is a strong female, but who doesn't mind attention.

The look is hot and brave, we've used bright patterns and prints. We've focused on bringing the camouflage print into summer infulinced by John Galliano when he introduced camouflage to his runways nearly a decade ago, and using it to create a feminine silhouette in various colours. We have also experimented with embroidery using a unique range of metallic beads imported from France. I design for myself, so i haven't stepped away from Abaya's at all. I wanted to create a range of cruise wear that i felt wasn't available, which mirrored our signature abaya styles; modest, but still strong and dramatic. said Reem Beljafla.

Date: Wednesday, June 9, 2010
Time: 4:00pm - 9:00pm
Location: Dubai T. +971 4 395 2427
Street: Villa 16, Umm AL Sheif, Jumeirah 3