AFSANA, a collection of exquisite shawls, launches

Dubai | 08/01/2012

AFSANA, a collection of exquisite and luxurious handmade shawls, launches across several high-end boutiques in Dubai, following its recent unveiling in the European fashion capital, Paris. Exclusively and intricately designed to the highest standards and quality with exceptional skills inherited over the generations, this luxury shawl collection is designed and hand embroidered by women for women. The brand launches 5 unique lines: Aquarelle, Naturelle, Jaquard, Elegance, and its Limited Edition collection and strives to bring to light the thousand-year old expertise in shawl-making. Using fine pashm , the AFSANA signature motif , which is a recreation of what used to be worn during imperial ceremonies in the 19th and early 20th century, takes approximately two months to produce. AFSANA luxury range of scarves are already available at Laurel – Bur Juman; O’ Concept -Jumeirah Beach Road; Carlotta – Madinat Jumeirah; Betina’s closet – Palm Strip; Valley Dez – Wafi & Sunset Mall.

AFSANA, which means “true story”, narrates the stories and struggles of women in war-torn provinces and it is aimed to build an equitable and sustainable work environment for them. True to its promise, AFSANA brings authentic practices and materials in each of its shawl, making sure each one is handcrafted from the purest and highest quality of Pashm.

AFSANA is a fusion of modernity with elegance and a symbol of endurance, determination as well as perseverance. AFSANA Collection presents a new venture into the world of fashion and is dedicated to raising awareness of social causes that effect women.

AFSANA is distributed in Paris, Dubai, New York. In Dubai it is available in the following stores:
Laurel – Bur Juman; Carlotta – Madinat Jumeirah; O’ Concept – Jumeirah Beach Road, Betina’s closet– Palm Strip; Valley Dez – Wafi & Sunset Mall; O’ Concept – Jumeirah Beach Road